Sunday, March 27, 2011

F I R S T D R E S S


Taking a step back in time i wanted to share with you the very first dress i ever made! This was about 2 years ago now when i went out on a whim to purchase my sewing machine. I used a gorgeous orange print fabric i came across at some markets and a chain from a vintage bag. All in all i wanted to go for a Maurie and Eve style rustic dress.

I came across the wonderful designer Maurie and Eve about 4 years ago now, day dreaming through their website while i was in design school. So throughout all my designs to date i always have to an extent a Maurie and Eve influence throughout my works, whether its from designing, or styling and shooting, they will always be a label i am mesmerized by.

These pictures were taken by the amazing photographer Annaliese Raftl. There are a range of outfits coming up that Annaliese has taken for an assignment. The theme is 'Black and Gold', which she has captured perfectly. The stunning model, Sarah Macready not only captured the urban and classic feel to the brief but shows of the clothes beautifully. 

Although i will always keep this dress to look back on, it is nice to see it somewhat 'dressed up' and in action. 
Thank you to Annaliese and Sarah for making this happen :)

Leigh x



Tuesday, March 15, 2011

HOT OFF THE PRESS



Gone are the days of the miniskirt and the thigh-skimming dress. The fashion world surprised us all with its new message: conservative is chic. Walk into any designer or chain store and you’ll be sure to notice that legs are hidden and hemlines are longer. Last year there was a major trend in maxi dresses; and this year it is the maxi skirt’s time to shine. For some reason, whether it’s a flowy, frilly, straight, patterned, block-coloured, or striped style, this skirt makes the wearer look lean and lithe. It’s one of those rare items that looks flattering on everyone. A floor-sweeping skirt is the perfect addition to your summer wardrobe. It will take you from day to night, and season to season. Long skirts are no longer frumpy, ladies, but fashion-forward!
Hilda Mae loves this trend with many of these styles available now in store! We are also proud to acknowledge the latest fashions that have just launched in leading UK Stores with the likes of Top Shop and ASOS are right on par with our latest collection.
Take a look at our store here
Browse through our latest collections in our look book here
Or keep up to date with the latest happenings on our facebook here

Hope you are all having a lovely tuesday 
Leigh x
 

Tuesday, February 22, 2011

COMING this thursday






So here they are, the rest of the stock that will be in store this Thursday evening. A slight change this time, to a white background. While they aren't as spectacular and creative as the outdoor shots, it shows alot more detail within each item. 
Im not throwing away outdoor photo shoots anytime soon as they remain my favourite, it was just impossible to do a large amount of items outdoors -especially in the extreme weather conditions we have had lately.
Over on the Hilda Mae facebook page tonight i will be uploading each of the items for sale and the sizes, so take a quick look so you dont miss out on Thursday!

There are still items for sale, also a redo of the lookbook section that i am finally happy with, so take a look and tell me what you think?

Have a great night 
p.s packed to the rafters :D yay

Leigh x

Monday, February 21, 2011

O N S A L E thursday part 1




Hi ladies, here is an update of the the first lot of items that will be up for sale this Thurdsay evening. I hope you like, as there are a few pieces a little bit more edgier than our usual bohemian style but i think it all balances out :) As requested there are a few more larger items for sale, but these also can be worn oversized, it just depends what look you are after.
I will update the Hilda Mae Facebook tomorrow evening with all items and sizes ready for sale on Thursday. 

Leigh x







Wednesday, February 16, 2011

an update



Here we are in the middle of February and how time had flown! I hope you all have had an awesome year so far. With many ups and downs already i cant wait to settle back down into a routine, a surprise trip for lunch to the Sydney Fish Markets on Valentines Day was very much a highlight not to mention my little gift - i was nothing but spoilt :) So i hope you all enjoyed your day whether or not you chose to celebrate. 

With all my latest stock all photographed, i now have the task of measuring, listing and packing 
(not my most favourite part of it all!) So over the next week i will be announcing the second launch date of our stock and also a little surprise... but until then...

Tonight at 8pm AEST i will be announcing the winner of the first $50 Hilda Mae gift voucher. Its only too easy to enter, simply head over to our facebook page here and click SHARE that is under many of our posts, and just leave me a comment after :)

Keep in touch, with many exciting things coming up i cant wait to share, i am just waiting until the time is right.

Leigh x